Case Study

Bridging the Gap between Dreams and Reality.

A Wedding Event Lead Generation Success Story

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GOAL & SUMMARY
A major branded hotel came to Lodging Interactive to develop a comprehensive lead-generation marketing campaign aimed at capturing new wedding event inquiries. Our team designed and executed a comprehensive Commingle360 marketing campaign encompassing a wedding website landing page, Instagram Direct Marketing messaging, SMS text messaging, instant document delivery of a customized wedding planning guide, and email marketing. The campaign successfully produced 345 warm wedding event leads within 90 days at the cost of only $2.60 per lead generated.
COMMINGLE360 OMNICHANNEL STRATEGY DEPLOYED BY LODGING INTERACTIVE
  • Custom wedding website landing page creation and management
  • Instagram DM, keyword-triggered, messaging campaign
  • Keyword-driven text messaging campaign
  • Immediate mobile-enabled document delivery service
  • Email marketing campaign
  • Lead generation database first-party data
Case Study

Hawaiian Resort Promotes Destination Weddings.

GOAL & SUMMARY
A well-established Hawaiian resort came to us seeking help in generating new wedding event leads from their social media marketing efforts. Our team worked to deploy a Commingle360 marketing automation program with a lead generation process for the regional and property sales teams. The results were 752 wedding leads generated from social media posts with the potential of booking 20,732 room nights.
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